Why Short-Term Challenges Don’t Work for Women Over 40 (And What Does)
Short-term challenges are everywhere.
30 days.
21 days.
7 days.
A reset. A jumpstart. A reboot.
And for a moment, they can feel exciting.
Motivating, even.
But if you’re honest with yourself, you may have noticed a familiar pattern:
You start strong
You push through
And when the challenge ends… so does the momentum
Not because you didn’t care.
Not because you weren’t disciplined enough.
But because most challenges were never designed to last.
Challenges Focus on Urgency, Not Sustainability
Most short-term challenges rely on:
A burst of motivation
External pressure
“Do it now or miss out” energy
That kind of urgency can spark action — but it rarely builds habits.
Once the countdown ends, the structure disappears.
And without ongoing support, your body often reverts to what it knows.
This isn’t a personal failure.
It’s a design flaw.
Midlife Bodies Don’t Respond Well to Intensity-Only Approaches
In your 40s and beyond, your body is navigating:
Hormonal shifts
Increased stress load
Slower recovery capacity
Nervous system fatigue
When change is introduced through intensity alone, your system may respond with:
Exhaustion
Resistance
Inconsistency
Shutdown
That’s why so many women feel worse after a challenge than before.
What’s missing isn’t effort.
It’s support.
What Actually Creates Lasting Change
Sustainable change is built differently.
It comes from:
Repetition over time
Structure that adapts to your life
Support that doesn’t disappear after a finish line
A pace your nervous system can tolerate
Real change isn’t about doing everything at once.
It’s about doing the right things, consistently, in a way your body can trust.
That’s the difference between a challenge and a system.
A Challenge Can Open the Door — But It Can’t Be the Whole House
Short experiences can be valuable.
They can:
Help you feel what support feels like
Show you what’s possible when pressure is removed
Rebuild a bit of trust with your body
But for that progress to last, it needs somewhere to land.
Without continued guidance, most women end up right back where they started — not because they failed, but because the container ended.
This Is Where Badass Women Warriors Comes In
Badass Women Warriors was created as an alternative to the challenge cycle.
It’s not a reset.
It’s not a jumpstart.
And it’s definitely not a quick fix.
It’s a supportive, structured program designed to help women:
Build strength without burnout
Stay consistent without extremes
Create habits that actually fit midlife bodies and lives
Instead of asking you to push harder, BWW gives you:
Clear structure
Sustainable movement and recovery
Ongoing guidance that doesn’t vanish after a few days
This is where change becomes something you live, not something you chase.
🔥 Join Badass Women Warriors
And If You Know You Want Deeper Support…
For some women, structure is enough.
For others, connection and accountability make all the difference.
In March, I’ll be opening a deeper level of coaching support for women who want more hands-on guidance, integration, and community.
There’s no rush to decide.
Just know that more support is coming — when you’re ready for it.
You don’t need another challenge.
You need something that lasts.
And that’s exactly what this work is designed to offer.
